“When you buy from a small business, an actual person does a little happy dance.”- Unknown

Greetings beautiful people! *waves shyly* 

Thank you for taking the time to get to know a little about us. 

How did we get started and what was the inspiration behind this business?

Before I share the inspiration behind this business, let me tell you a little bit about Bae.

One thing you have to know about Bae is that she surprises me with the most RANDOM gifts, earrings, cakes, a jar of olives (yep!), daisies from the side of the road, unplanned holidays etc. Back in 2011, she even gifted me with a full on 3-day Microsoft Excel Advanced course which I happily attended!


One day it HIT US!


I wanted to share the warm fuzzy feeling every time I got a gift. I told Bae about it and the conversation quickly escalated to “let’s start an accessories business, packed gift-ready like little POCKETS OF PRETTIES and bring a smile to the receiver?!”


So in 2017, we started ALEXA & KARA as a side hustle on TradeMe NZ, now we’ve expanded and have our own online boutique where we proudly carry over 400 contemporary styles – minimal, quirky and statement designs of handmade and curated earrings, accessories and giftwares.   

Because of YOU, our business is growing and for that we can’t thank you enough! Your support means the world to us.


We aim to empower women in New Zealand by working with Miss Kanorau New Zealand 2021 Pageant – “BE DIVERSE” as a major sponsor.


We are also very passionate about giving back to our local community through continual fundraising efforts for SHINE New Zealand – National specialist domestic violence service provider to help victims of domestic violence. This is where your purchases make a direct difference in someone else’s life!


No matter where you are in the world, we hope to bring smiles and warm fuzzies to you as you unwrap and wear a piece of ALEXA & KARA, shipped from Auckland, New Zealand from the heart of a business couple to yours.


Get to know us more on Instagram @alexaandkaranz 


Don’t hesitate to contact me (Dianne) personally at dianne@alexaandkara.com. 



Dianne & Bae

Founders of ALEXA & KARA